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what is arctic leaf?

Our suite of custom e-commerce design and development services and integrations allow for bespoke web and mobile solutions that are thoughtfully designed to meet the unique needs of every client. With robust expertise in UX design, conversion rate optimization (CRO), software development, and email marketing, we have established Arctic Leaf as an innovative leader in the e-commerce and mobile development market.

our agency process

  • WEB & APP
  • GROWTH MARKETING

Solutions Consulting

Our growth marketing team starts with a brand audit to uncover key strengths and growth areas. We assess platform health and prioritize impactful initiatives, ensuring a collaborative approach with ongoing communication to drive effective, results-oriented strategies. :

Strategy:

  • Conduct brand audit to identify unique selling points and key growth strategies
  • Assess platform health, including deliverability, subscriber list hygiene, tech stack
  • Prioritizes initiatives for quick wins to prove value and increase ROI

Acount Management

Our Account Managers build strong client relationships through trust, dedication, and understanding. Their skill in managing requests and expectations has been key to developing our impressive portfolio of e-commerce brands.

Management:

  • Oversee the production process
  • Liaise with internal teams

UX Research

Since every business is unique, our UX Designers start by researching the company’s background, users, and project goals before beginning the design process. As the team’s investigators, they ensure that each site is perfectly tailored to its audience.

User Experience:

  • Conduct UX audit
  • Develop website roadmap (taxonomy and information architecture)
  • Create UX wireframes
  • Collaborate on design process

Web & App Design

During the web/app design phase the UI designers take the UX wireframes and bring them to life with the clients’ brand as true to life design prototypes. Each part is created in collaboration with the development team to make sure it’s possible to implement.

User Interface Design:

  • Interactive prototype creation
  • Creation of development-ready assets and guidelines
  • Collaborate on design process

Web & App Development

Our experienced full stack development team takes the provided designs, solutions and technical specifications and works to build whatever you can dream. To make the process transparent and allow the client to see the progress along the way we have created a bespoke site preview tool, Shippy, that can be viewed at any time to see the build in progress. The client has direct access to their developers and we will be in constant communication with stand ups and progress updates.

Development:

  • Full-stack development expertise
  • Preview tools and sandbox environments
  • App installation and configuration

Strategy

Our growth marketing team starts with a brand audit to uncover key strengths and growth areas. We assess platform health and prioritize impactful initiatives, ensuring a collaborative approach with ongoing communication to drive effective, results-oriented strategies.

Strategy:

  • Conduct brand audit to identify unique selling points and key growth strategies
  • Assess platform health, including deliverability, subscriber list hygiene, tech stack
  • Prioritizes initiatives for quick wins to prove value and increase ROI

Copywriting & Design

Our copywriting process starts with detailed research to understand your brand’s voice and market. We collaborate closely to refine ideas and create engaging content that aligns with your brand and connects with your audience.

By analyzing industry trends and audience needs, our design team will create elements that attract attention and support your messaging effectively, always maintaining brand identity.

Creative Process:

  • Brand research to capture brand voice and differences from competitors
  • 1:1 sessions with client to workshop the brand voice and ensure copy aligns
  • UI Design of branded custom template
  • Ongoing branded marketing design

Implementation

In the implementation phase, we turn designs and strategies into fully functional solutions. Our team handles the technical setup, integrates systems, and ensures smooth execution. We focus on clear communication and effective project management to meet your objectives on time.

Marketing Implementation:

  • Platform agnostic implementation expertise
  • Integration installation and testing
  • Monitoring for early detection of data inconsistency

Quality Assurance

Quality assurance is integral to our process, ensuring every aspect of your project meets the highest standards. We conduct thorough testing and review, identifying potential issues and refining solutions, all while maintaining clear communication to keep you informed throughout.

QA Testing:

  • Testing across browsers and devices
  • Client UAT phase
  • Final approvals & billing
  • Site launch

Launch

Testing and quality assurance are complete, and we’re ready to launch the website. We’ll provide a checklist for the brand to follow, with our team available to guide them through the process. A launch date will be set, and the Lead Developer, Technical Director, Account Manager, and QA tester will be there to ensure everything goes smoothly. After launch, we’ll conduct post-launch testing to confirm everything is working as expected.

Launch Phase:

  • Official launch date with all key stakeholders involved
  • Migration and 301 redirects tested
  • Check DNS propagation
  • Ensure tracking is set up
  • Full-site post-launch QA testing

Ongoing Growth & Support

Our ongoing growth and support involve regular performance monitoring and updates. We adapt strategies based on data and feedback, addressing challenges and making improvements to help you maintain progress and achieve long-term success.

Ongoing Success:

  • Web & App: Quarterly business reviews
  • Growth Marketing: Monthly analytics reports
  • Growth Marketing: Quarterly in-depth optimizations
  • Data analysis and optimization
  • Marketing and tech stack consulting
  • Leverage partnerships with third-party services to grow client ROI

the full service digital agency.

  • Theme Development
  • Headless & Advanced Solutions
  • Technical Support
  • Plugin & Apps Services
  • Page Speed & Perfomance
  • Branding
  • User Experience Design
  • User Interface Design
  • Email & SMS Design
  • Social Media Management
  • Store Content & Setup
  • Copywriting
  • Full Service Strategy

where we work

Our fully remote team spans Canada, the United States, Brazil, and Uruguay. Operating across various time zones, we blend diverse perspectives and skills to deliver smart strategies and impactful outcomes.

Canada

  • 4 Provinces
  • 33 Staff
  • 14 Cities

United States

  • 11 States
  • 25 Staff
  • 20 Cities

Brazil

  • 2 Provinces
  • 6 Staff
  • 3 Cities

Uruguay

  • 1 Province
  • 3 Staff
  • 2 Cities

meet the team

Meet the team behind Arctic Leaf’s success. Our experts are more than colleagues—they’re family. Their industry expertise and commitment drive our top-tier e-commerce solutions and fuel our clients' success.

Solutions Team
Josh Gallerek

Josh Gallerek

Co-Founder & CEO

Accounts Team
Ted Callian

Ted Callian

Production Director

Emily Coy

Emily Coy

Sr. Account Manager

Holly Giza

Holly Giza

Account Manager

Kelly Brueggen

Kelly Brueggen

Account Manager

Rachel Gerling

Rachel Gerling

Sr. Account Manager

Ruth Rohde

Ruth Rohde

Account Manager

Yami Varri

Yami Varri

Quality Assurance Tester

Content Marketing Team
Kelsey Missel

Kelsey Missel

Content Marketing Director

Holly Kindzierski

Holly Kindzierski

Copywriter

Jordan Silver

Jordan Silver

Implementation Specialist

Madison Clysdale

Madison Clysdale

Sr. Content Strategist

Monifer Pitter

Monifer Pitter

Implementation Specialist

Rachel Mchollister

Rachel Mchollister

Sr. Content Strategist

Romina Chemello

Romina Chemello

Sr. Implementation Specialist

Creative Team
Natalie Pucacco

Natalie Pucacco

Creative Director

April Li

April Li

UX Designer

Kara Lu

Kara Lu

UI Designer

Martin Madeanu

Martin Madeanu

Sr. UX Designer

Matt Wilson

Matt Wilson

UI Designer

Max Du

Max Du

Sr. UI Designer

Taylor Madden

Taylor Madden

Studio Manager

Digital Team
Brayden Girard

Brayden Girard

CTO

Matt Coy

Matt Coy

Technical Director

Alex Shi

Alex Shi

Full Stack Developer

Dan Fanthome

Dan Fanthome

Senior Full Stack Developer

Darlon Gomes

Darlon Gomes

Full Stack Developer

Drew Johnson

Drew Johnson

Full Stack Developer

Edmund Park

Edmund Park

Web Developer

Hugo North

Hugo North

Senior Full Stack Developer

Julia Chen

Julia Chen

Web Developer

Leo Nunes

Leo Nunes

Tools Engineer

Logan Woolf

Logan Woolf

Web Developer

Madison Bentley

Madison Bentley

Web Developer

Matheus Malagris

Matheus Malagris

Full Stack Developer

Megan Tierney

Megan Tierney

Sr. Full Stack Developer

Pete Arevalo

Pete Arevalo

Sr. Web Developer

Tim Park

Tim Park

Sr. Full Stack Developer

Operations Team
Jonathan Coy

Jonathan Coy

Co-Founder & COO

Brianne Bryant

Brianne Bryant

Finance & Process Manager

Kirsten Capps

Kirsten Capps

Executive Assistant

Sabrina Saer Blanco

Sabrina Saer Blanco

Operations Manager

portfolio

From compelling e-commerce sites to strategic marketing campaigns, our work showcases our commitment to innovation and excellence in every project..

our partners

We partner with top apps and companies to deliver outstanding results. These powerful tools help us create solutions that meet your needs and generate success for your business.

BigCommerce
Sendlane
Attentive
Bloomreach
Gorgias
Klaviyo
Logical Position
Miva
RANDEMRETAIL
Recharge
Searchspring
Shopify Plus
Storyblok
Yotpo
Arctic Leaf Awards

Arctic Leaf has earned top industry awards for pushing boundaries and delivering standout digital experiences. These honors reflect our relentless pursuit of excellence and our impact on the market.

Netty Award
Xotly Top Rated Web Design in Lake Forest
BigCommerce Partner Award
Netty Award Mobile

Netty Award

The Netty Awards recognize excellence in the digital industry, celebrating creativity, technical innovation, and overall impact across 100+ categories.

Xotly Top Rated Web Design in Lake Forest Mobile

Netty 2 Award

The Netty Awards recognize excellence in the digital industry, celebrating creativity, technical innovation, and overall impact across 100+ categories.

BigCommerce Partner Award Mobile

Netty 3 Award

The Netty Awards recognize excellence in the digital industry, celebrating creativity, technical innovation, and overall impact across 100+ categories.

our certifications

Arctic Leaf holds top industry certifications, showcasing our mastery and dedication to delivering high-caliber, compliant e-commerce solutions.

Google Analytics Certified Certificate

Google Analytics Certified

Google Ads Cloud Practioner Certificate

Google Ads Cloud Practioner

Baymard UX Certified Certificate

Baymard UX Certified

BigDev Certified Certificate

BigDev Certified

Segment Expert Certificate

Segment Expert

Hubspot Expert Certificate

Hubspot Expert

Bloomreach Expert Certificate

Bloomreach Expert

Mailchimp Expert Certificate

Mailchimp Expert

contact us

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