Harnessing the Power of AI: Content Marketing Edition

Using AI as a Brainstorming and Creative Tool

AI can transform writer’s block into breakthroughs, helping you get started and keep going. It’s a tool that provides instant feedback, allowing for faster brainstorming and idea generation. By handling routine tasks, AI frees up more time for creativity and strategic thinking. With AI, creators have the freedom to explore new ideas and refine their work, without sacrificing the human touch that makes content stand out.

“For me, AI is primarily a brainstorming tool. I think that’s the best way to use it in creative contexts because you still need that human element.”
– Holly

Maintaining Quality and Accuracy with AI

AI is powerful for maintaining brand voice, quality, and consistency. It helps keep your messaging on point, even when you’re cranking out a lot of content. But it’s not perfect. Accuracy can be an issue, and AI can sometimes fabricate or miss important details. That's where humans come in. With AI handling the consistency, humans make sure everything checks out. It’s a solid partnership.

"ChatGPT isn’t always accurate. You can ask it something, and it’ll give you an answer, but it might be completely wrong. So if you’re using it for something where accuracy is essential, double-check everything."
– Holly

Using AI to Streamline Processes and Maintain Consistency

AI can simplify content creation by giving you a structure to start with and suggesting headers, making it easier to maintain a consistent tone across all your work. By looking at past content, AI helps replicate what’s worked, and with tools like A/B testing, it speeds up the process of finding the right voice for different audiences. As always, the real value lies in how you use AI—knowing what to ask and how to refine it.

“I can look back at past content that worked well, input that into ChatGPT, and it’ll help maintain a consistent tone.”
– Holly

Want to Learn More?

Explore how AI is reshaping content creation and processes in the full conversation with Josh Garellek and Holly Kindzierski:

Here are the top 4 most asked questions surrounding AI and Content Marketing and the answers from 

Meet Our Experts

Josh Garellek
Josh Garellek is passionate about technology, entrepreneurship, and partnerships. After merging his independent gaming studio with Arctic Leaf, he has helped transform the agency into a full-service e-commerce powerhouse. As a recipient of the Ottawa Business Journal's Forty Under 40 in 2019, Josh thrives on innovation and marketing strategies that deliver results.

Holly Kindzierski
Holly Kindzierski is a skilled copywriter with a rich background in writing, publishing, and mentoring. Along with her work at Arctic Leaf, Holly has written novels, poetry, and manages writing-focused channels and communities. Her passion for creative writing and helping others succeed fuels her approach to content and AI integration.

For questions about content strategies or AI, contact us at [email protected]. Cheers, and we look forward to connecting soon!