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Ripley Rader

ripley rader

Marketing Strategy
Custom UX/UI Design
Email Automation
Campaign Management

the brief

Ripley Rader is a fashion clothing brand, based out of Los Angeles, that sources higher quality fabric to create a wide range of clothing for women of all ages and body shapes.

Ripley Rader came to Arctic Leaf after not feeling satisfied with their former email design and metrics. The client wanted to elevate their email branding to align with the level of their biggest competitors, reach a larger audience, and increase their revenue.

142%

Revenue increase from email marketing

email marketing overhaul

  • Elevated the client’s email brand recognition via custom designs and staying up to date on the latest trends and standards in the fashion industry.
  • Implemented high engagement flows in set up phase of project and provided ongoing campaign management.
  • Utilized list-cleaning practices to reduce amount of older contacts that were no longer engaged with the brand.
  • Constructed segmentation strategy to tailor each campaign to specific audiences.
  • Improved list growth with updated sign up forms and an engaging Welcome Series flow.
  • Created monthly content calendar detailing campaign schedule and content ideas.

70%

Increase to Flow Revenue

39%

Increased
Campaign Click Rate

performance highlights

  • Overall revenue increased by 142% from email marketing.
  • Improved flow revenue by 70% by implementing a full suite of high-engagement flows and following best practices. 
  • Increased campaign click rates by 39%.
  • Decreased unsubscribe rate by 42%.

interested? check out more of our work!

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