When the time comes to scale up your e-commerce business, chances are you will want to start working with an agency. Whether it’s for just one project, a couple of tasks, or a more long-term update, then a big decision awaits you:
Should I work with an agency retainer?
A lot of e-commerce and marketing clients ask us this same question. And while it’s tempting to stick with per-project fees, the value of an agency retainer is one that many businesses are opting into in 2023.
Because the e-commerce landscape is ever-changing, your website needs to evolve with the tech and trends of the time. This is why the best option for your e-commerce brand is a retainer package.
But first.
What is an Agency Retainer?
Put simply, a retainer is when an agency and client make an agreement that they will work together for a set period of time for a set overall price. The retainer allows the client to reserve a certain amount of agency hours every month and typically gives them preferential treatment over per-project accounts.
LEARN MORE ABOUT DESIGN PROJECT TYPES & PACKAGES
5 Reasons Why Merchants are Choosing Retainer Packages:
1. Consistent Support:
With a website or marketing retainer package, you’ll have access to ongoing support from the web agency. This can be especially helpful if you need assistance with regular website updates or maintenance. This can ensure that your website remains up-to-date and functions optimally.
2. Priority Service:
When you have a retainer package, you’ll receive priority service from Arctic Leaf and other web agencies. This means that your request will be addressed before any per-project clients and will be resolved quickly and efficiently. No more competing with other clients for attention.
3. Predictable costs:
A retainer package involves a fixed monthly fee that allocates service hours towards your website or marketing project every month. This can help you budget more effectively for your web-related expenses. This can be especially helpful for small businesses or organizations with limited budgets.
4. Strategic guidance:
Working consistently with your site, our experts get to know you, your brand voice, and your goals. This means we can offer personalized advice on website design, user experience, SEO, and other key areas. We can also help you decide what tasks to tackle on slower months. This can help you improve your online presence and achieve your business goals.
5. Flexibility:
Retainer packages can be tailored to meet your specific needs and can be adjusted over time as your needs change. Do you need a design update this month? What about running an accessibility audit? Retainers provide flexibility and ensure that you are only paying for the services you actually need each month.
Overall, agency retainer packages provide a web agency client with the most value, enjoying the benefits of a consistently up-to-date and accessible website or marketing strategy. You’ll create a strong working relationship with your agency, completing each task more efficiently than the next.
If you have any questions or are interested in working with an agency, please feel free to contact our Solutions Consultant, Chase Bowler, at chase.bowler@arcticeleaf.io or (949) 377-1301 Ext. 172. You can also visit our website www.arcticleaf.io to learn more.
