SERVICE TYPE

ABOUT

PORTFOLIO

CONTACT
Background alt
VisionPros

visionpros

Market Research
Brand Strategy
Email Marketing
Copywriting
Custom UX/UI Design
Custom Integration

“Working with Arctic Leaf has been a transformative experience for VisionPros. Their team took the time to fully understand our business before crafting a brand and strategy that truly reflects who we are. The rebrand, including our new logo, has been a strong foundation for our ongoing marketing efforts. On the email marketing front, Arctic Leaf has been instrumental in maintaining a significant portion of our revenue, with email consistently accounting for over 30% of our revenue. Their dedication and attention to detail have made a real difference for us.”

VisionPros

the brief

We partnered with VisionPros, an e-commerce retailer specializing in contact lenses, to reimagine their brand as a trusted lifestyle leader in eye care. Through in-depth research and a bold rebrand, VisionPros saw a 39% year-over-year revenue increase and established a stronger foothold in the market.

39%

Year-Over-Year Revenue Increase

original

new

industry & customer research

  • Consulted suppliers to understand industry-specific regulations and challenges, such as prescription verification and shipment compliance.
  • User surveys highlighted customer priorities, including competitive pricing and fast shipping, as well as frustrations like account setup issues.
  • Interviews with customer service teams offered deeper insights into user needs, especially regarding subscription preferences and common pain points.
  • Behavior analysis of user recordings and Google Analytics data identified cart abandonment trends caused by total costs and shipping fees.

287%

Surge in Click-Through Rates

24%

Increase In Open Rates

website overhaul

  • Updated navigation and checkout flows to minimize cart abandonment.
  • Designed email triggers for prescription reminders, improving the customer journey.
  • Simplified subscription processes for easy account updates.

smarter approach to email & sms

  • Implemented Klaviyo email automation tailored to U.S. and Canadian markets.
  • Created visually engaging templates and compliant messaging for medical device regulations.
  • Developed a consistent cross-platform marketing approach with updated Shopify banners.

30%

Revenue Attributed To
Email Campaigns

interested? check out more of our work!

contact us

Ready to make a move? Drop us your info and we’ll get right on it.

First Name
Last Name
Email
Phone Number
Company Name
Website URL
Message

Arctic Leaf Inc. needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our Privacy Policy.

Your partner in superior digital solutions.